Leret Leret: Where Timeless Cashmere Meets Modern Narratives
At its core, Leret Leret is about perfecting the essentials. The deliciously luxurious cashmere label, founded by siblings Edouard, Alesia, and Andrea Leret, focuses on a single garment—the universal cashmere sweater. Thoughtfully designed in New York and meticulously crafted in Mongolia, each sweater is an enduring piece meant to be worn, treasured, and passed down through generations.
The creative process behind Leret Leret is as unique as the brand itself, shaped by the siblings’ dynamic dialogue. “Our creative process begins with individual exploration—each of us bringing our unique perspective and personal experiences to the table,” they share. “The dialogue starts when we share and challenge one another’s ideas, often intervening in each other’s designs. This collaboration shapes the final narrative, which can remain true to the original concept or evolve into something completely unexpected.”
One standout piece from the collection is No. 74. Inspired by the balance of subtlety and boldness, the design layers tones to create a striking yet soft aesthetic. “It’s a reflection of duality,” Andrea notes, “inviting different interpretations and connections.”
What truly sets Leret Leret apart, however, is their unwavering commitment to quality. Sourced in Mongolia, their cashmere comes from the region’s Hircus goats, whose fine undercoat fibers are hand-combed by generations of skilled herders. “The integrity of the material is everything,” says Edouard. “Unlike other brands that blend cashmere with cheaper fibers for cost efficiency, we focus on 100% pure cashmere—from start to finish.”
Beyond their dedication to craftsmanship, the siblings embrace the versatility of their designs. “Our sweaters have no age—they’re for everyone,” they emphasize. “You can wear them every day, dress them up for an evening, or style them oversized for a casual look.”
This season, Leret Leret’s newest collection at MUSE offers a fresh take on timeless cashmere. Whether styled with fine jewelry (and trust me, there’s lots to style it with!) or worn as an everyday essential, these sweaters blend elegance, versatility, and thoughtful design.
Shop the new collection now online and in-store.
