Annoushka was founded by Annoushka Ducas MBE in London in 2009. The founder and creative director of her eponymous jewelry brand, Annoushka grew up in London, later studying French language and civilization at the Sorbonne. From Paris, she moved to Hong Kong in the late Eighties and began to work with local artisans, designing jewelry for herself and her friends and family, she co-founded her first business, Links of London in 1990. Three decades on, she continues this passion and exploration with Annoushka.